Persil Clock at Lindengarten, Wismar

Stands in front of the former provision house - the clock can be seen from afar and the slogan is still "real" old advertising.

Pure nostalgia with Persil advertising.

The research revealed that the advertising figure can still be seen on 20 Persil watches across Germany. In Wismar there is one at the Lindengarten on the square in front of the former “Royal Swedish Provision House”, the former polyclinic and the former employment office.

The historic Persil clock with the “White Lady”, the advertising icon for a detergent brand, was originally located at the lower end of Krämerstrasse. When it was redesigned, it was given a new location in the old town.

The “White Lady” advertised for the first time in 1922 in a white dress and white Florentine hat on a poster for Persil that was designed by the Berlin painter Kurt Heiligenstaedt.
Source: myheimat.de/wismar/c-kultur/die-weisse-dame-wird-95_a2806244