Historic Center of Alba

Alba is the capital of the Langhe, a city with a hundred towers. From October to December it hosts the famous Truffle Fair. In the center, moreover, there is the museum dedicated to Beppe Fenoglio.

Alba - sweet daydreams...
Thunderstorm welcomes us to Alba. The air is cooled and purified especially for us after a long period of heat. Sinuses are stimulated by the specific sweet smell of chocolate spread.
Welcome to the land of Nutella where Emperor Ferrero rules in his golden jacket. Alba is perhaps one of the most famous cities in the Piedmont. That has everything to do with Fiera del Tartufo Bianco. The white truffle fair that put Alba on the map for good. In addition to the white truffle, the city is also known for its hazelnuts. Ferrero's head office is located there. Who hasn't eaten Nutella chocolate spread as a child or still does? Our discovery of the city is already off to a smooth start. On the main shopping street 'Via Vittorio Emanuele', the hand remains on the clasp of the wallet and the credit card remains wrapped in its aluminum foil. After the heavy thunderstorm, the many fine enotecas and perfumeries once again fill the shopping street with their bouquets. Nice clothing stores are putting their clothing racks back on the front line of sales. Summer outfits bring color to the city in their own way. Fresh truffles stare at passers-by from behind secured glass. Shrewd salespeople gesture with their bag of tricks to sell their wares. They don't get much attention because Michele Ferrero gets all our attention in the Piazza Savona. But because of noisy machines that give the piazza a new look, we quickly return to the old city center. The sun breaks a new heat record in no time. In the shadows of an imposing palazzo we finally find the Cathedrale San Domenica. The 15th century house of worship cools the mind. A perfect moment to ask forgiveness in advance for the emerging urge to lust. The mind is strong but the heat has weakened the body and requires cooling in the form of an Aperol Spritz. The desire is stronger than ourselves. Seated on a terrace, staring at the glasses of Aperol, the glass eyes desirable... Ice cubes cool the flesh of the orange slices. The coolness shows itself on the outside. Delicious… until cauliflower clouds gather above our heads. The firmament darkened over Alba.Want to know how we fared?
Read our full walking experience “Alba - sweet daydreams...”
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the Fair is always in October and November in Alba’s city centre an ideal place to appreciate and buy truffles from the Langhe, Monferrato and Roero area.