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Japan

3D Calico Cat Billboard, Shinjuku

Discover
Places to see
Japan

3D Calico Cat Billboard, Shinjuku

Highlight • Monument

3D Calico Cat Billboard, Shinjuku

Hiking

5.0

(25)

The 3D Calico Cat Billboard in Shinjuku, officially known as the "Shinjuku Higashi-guchi no Neko," is a captivating digital monument located in the bustling heart of Tokyo, Japan. Situated on the rooftop of the Cross Shinjuku Building, directly across from JR Shinjuku Station's east exit, this innovative display has quickly become an iconic landmark. At an elevation of approximately 53 meters above sea level, it offers a unique blend of cutting-edge technology and charming animation, making it a must-see attraction…

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    Tips

    October 9, 2025

    Hiking

    Every 15 minutes, a large crowd gathers in front of the truly gigantic screen to watch Cat TV, a very realistic 3D cat. It's really funny and definitely worth stopping for a moment and waiting for.
    Translated by

    November 10, 2024

    Hiking

    A video appears on the screen every 15 minutes! Really sweet!
    Translated by

    March 30, 2025

    Hiking

    The 3D screen is quite impressive to watch. Every 30 minutes, the familiar video of the cat practically leaning out of the skyscraper floor appears. Today, a UFO also flew.
    Translated by

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    Moderate

    Moderate hike. Good fitness required. Easily-accessible paths. Suitable for all skill levels.

    Moderate

    Moderate hike. Good fitness required. Easily-accessible paths. Suitable for all skill levels.

    Moderate

    Details

    Informations

    Elevation 50 m

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    Saturday 28 March

    19°C

    11°C

    6 %

    Additional weather tips

    Max wind speed: 18.0 km/h

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    Frequently Asked Questions

    What is the exact schedule for the 3D Calico Cat's appearances?

    The 3D Calico Cat follows a regular schedule, waking up around 7 AM and going to sleep before the screen turns off at 1 AM. The main 'Cat Channel' video, featuring the cat's various lifelike behaviors, broadcasts every 15 minutes, specifically at 00, 15, 30, and 45 minutes past the hour. It's worth waiting a few minutes to catch the full show.

    How long should I plan to spend watching the 3D Calico Cat Billboard?

    While the cat's main performance lasts only a few minutes, many visitors find themselves captivated and stay for 15-30 minutes to catch multiple cycles. This allows you to see different animations and fully appreciate the 3D effect. It's a quick, delightful stop that can easily fit into a busy Shinjuku itinerary.

    Are there any specific viewpoints or angles that enhance the 3D illusion?

    Yes, for the optimal 3D effect, it's recommended to stand in the Shinjuku Station East Exit plaza. Specifically, positioning yourself near the large tree or the crosswalk directly across from the Cross Shinjuku Building provides the best perspective. From certain other angles, the illusion may appear flatter, so finding the sweet spot is key.

    Is the 3D Calico Cat Billboard accessible for visitors using wheelchairs?

    Yes, the 3D Calico Cat Billboard is considered wheelchair friendly. The viewing area in the Shinjuku Station East Exit plaza is flat and easily navigable, ensuring that all visitors can comfortably enjoy the spectacle. Public transport options to Shinjuku Station are also generally accessible.

    What are some family-friendly activities or attractions near the 3D Calico Cat Billboard?

    Beyond the captivating cat, Shinjuku offers many family-friendly options. You could explore the nearby Shinjuku Gyoen National Garden for a peaceful escape, visit the Tokyo Metropolitan Government Building for free panoramic city views, or enjoy the vibrant atmosphere of Shinjuku's shopping and entertainment districts. Many restaurants in the area cater to families as well.

    What kind of urban amenities, like cafes or restaurants, are available nearby?

    The area around the 3D Calico Cat Billboard is Shinjuku, one of Tokyo's busiest districts, so urban amenities are abundant. You'll find a vast selection of cafes, restaurants, and convenience stores within a very short walking distance. There's even a themed cafe in the same building as the billboard, offering a unique cat-themed experience.

    Are there any parking facilities close to the 3D Calico Cat Billboard?

    Given its central location in Shinjuku, direct parking facilities specifically for the billboard are limited. It's highly recommended to use public transportation, as Shinjuku Station is one of the world's busiest and most well-connected hubs. If driving is necessary, there are several paid parking garages in the wider Shinjuku area, but they can be expensive and fill up quickly.

    What makes the 3D effect of the Calico Cat so realistic?

    The realism of the 3D Calico Cat comes from a combination of advanced technology. It utilizes a large, curved LED screen capable of displaying 4K images, along with carefully designed anamorphic illusion techniques. This creates the perception of depth and makes the cat appear to protrude from the building, especially when viewed from the designated optimal angles.

    Are there other dynamic contents or advertisements shown on the billboard besides the cat?

    Yes, while the 3D Calico Cat is the main attraction, the billboard does feature other dynamic content and advertisements. Visitors have occasionally reported seeing other animations, such as a UFO flying across the screen. This adds an element of surprise and keeps the display fresh for repeat visitors.

    What are the best times of day for photography at the 3D Calico Cat Billboard?

    For the most vivid and striking photographs, the best times are during twilight hours or at night. The screen's light stands out most dramatically against the darker sky, enhancing the 3D effect and making the cat truly pop. Daytime photos are also possible, but the contrast might be less pronounced.

    Can I include the 3D Calico Cat Billboard in a walking tour of Shinjuku?

    Absolutely! The 3D Calico Cat Billboard is perfectly situated to be a highlight of any Shinjuku walking tour. Its location directly across from JR Shinjuku Station's East Exit makes it an ideal starting or ending point, or a captivating stop between other attractions like Shinjuku Gyoen, the Golden Gai, or the bustling shopping streets.

    Other Popular Places to Check Out

    Kyu-Goryo-Tei (Taiwan Pavilion), Shinjuku Gyoen

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