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Tío Pepe Sign, Puerta del Sol

Discover
Places to see

Spain

Madrid

Tío Pepe Sign, Puerta del Sol

Tío Pepe Sign, Puerta del Sol

Recommended by 85 hikers out of 92

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    Best Hikes to Tío Pepe Sign, Puerta del Sol

    4.9

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    1. Plaza De La Villa – Puerta del Sol Square loop from Banco de España

    11.1km

    03:03

    180m

    Intermediate hike. Good fitness required. Easily-accessible paths. Suitable for all skill levels.

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    Intermediate

    Easy hike. Great for any fitness level. Easily-accessible paths. Suitable for all skill levels.

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    Easy hike. Great for any fitness level. Easily-accessible paths. Suitable for all skill levels.

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    Tips

    September 15, 2023

    Since 1936, the illuminated billboard for the famous dry sherry wine Tio Pepe has stood on the roof of the prestigious “Paris Hotel”.

    But there came a time when the square was so full of advertising posters and advertisements that these were eventually banned by the municipal council with the intention that people could enjoy the real appearance of the square and its facades. But even though all the posters disappeared, Tío Pepe's advertisement was granted a municipal pardon and managed to maintain its position.

    However, in 2006, the hotel closed its doors for good and the new owner announced that the billboard would not return to its original location. In 2014, the old sign returned to a new location: on the roof of the building on the corner of Preciados Street.





    Source: historiasdemadrid.com/blog/2019/04/08/tio-pepe-cartel-puerta-del-sol

    Translated by Google •

      May 14, 2022

      A landmark of Puerto del Sol is the old Tio Pepe sherry advertisement

      Translated by Google •

        September 3, 2025

        Traditional photo on a walk through the city center!👍🏻

        Translated by Google •

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          Elevation 720 m

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          Saturday 20 September

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          Location: Madrid, Spain

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