This bull is located near Tembleque, at kilometer 92, on the A-4 highway that connects Madrid with Córdoba. Very close, in Madridejos, at kilometer 120, there is another one. From the beginning, the Osborne bulls were located on heights and hills well visible from Spanish roads, which caused them to become very popular a few months after their installation in 1958. In 1988, the fight against accidents and a new Highway Law that would come into force in 1994 almost caused its extinction. This law required the removal of all advertising on Spanish roads. Fortunately, some territories such as Navarra or Andalusia begin a legal battle for its defense that ends when Congress declared it a protected species, as a "cultural and artistic heritage." This decision meant the survival of the Osborne bull and its conversion into an icon of Spanishism, although the advertising letters that the animal wore on its back were forced to be removed.
Translated by Google •
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