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OXO Tower

OXO Tower

Highlight • Monument

OXO Tower

Recommended by 54 hikers out of 59

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Location: London, Greater London, England, United Kingdom

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Tips

Bumble-Bee

December 7, 2023

The building was originally constructed as a power station to supply electricity to the Royal Mail post office, built towards the end of the 19th century. It was subsequently acquired by the Liebig Extract of Meat Company in the 1920s, manufacturers of Oxo beef stock cubes, for conversion into a cold store.[1][2]

The building was largely rebuilt to an Art Deco design by company architect Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing facade was retained and extended. The Liebig Extract of Meat Company wanted to include a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which "coincidentally" happened to be in the shapes of a circle, a cross and a circle. This was significant because skyline advertising was banned at the time along Southbank.[3]

Despite these windows being the building's architectural focal point, there is no general public access to the tower which is restricted to maintenance tradesmen.

(en.wikipedia.org/wiki/Oxo_Tower)

Dorel

December 28, 2023

Lovely spot for some photos!

Stefan

January 12, 2025

The Oxo Tower, located on Queen's Walk along the Thames, is an outstanding example of London's industrial past and architectural innovation. Originally built in the 1920s, the building served as a production facility for Oxo stock cubes.

The iconic tower is particularly notable for its illuminated "OXO" windows, which cleverly display the brand logo despite advertising restrictions at the time. Today, the Oxo Tower houses a mix of design studios, boutiques and restaurants. The roof terrace, which is open to the public, offers stunning views of the Thames and the London skyline.

An interesting fact: During the construction of the tower, the advertising ban was circumvented by designing the windows in the shape of the letters "O", "X" and "O" - a creative solution that made the building a unique landmark.

Tip for your visit: Plan a detour to the Oxo Tower during a stroll along Queen's Walk. The tower is an impressive photo opportunity, especially in the evenings when the “OXO” lights shine. A visit to the roof terrace or the restaurant on the eighth floor is worthwhile to enjoy the panoramic view of London.

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Elevation 10 m

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Thursday 20 November

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Max wind speed: 9.0 km/h

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Location: London, Greater London, England, United Kingdom

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OXO Tower

1. View of The Shard – Tower of London loop from London Fenchurch Street

2. London Eye – View of The Shard loop from Lambeth North

3. Elizabeth Tower (Big Ben) – St. James's Park Lake loop from London Bridge

Other Popular Places to Check Out

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