Witness to a marketing campaign from the 1930s that is as useful as it is ingenious.
A total of twelve were made (in some parts we read thirteen), today in all of Italy there are only three left.

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Bryan | Exploro Ergo Sum

May 23, 2023

Hiking

The Campari delle Piastre fountain is one of the thirty fountains designed by Giuseppe Gronchi, a Florentine sculptor, to promote the Campari aperitif company. Unfortunately, only three of these rationalist fountains remain, the other two are located in Brunate and Chiusi della Verna. These fountains represent one of the first examples of sponsorship to promote a brand without explicitly advertising the product.

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penna1973

July 7, 2024

Mountain biking

it is one of the few remaining fountains from a series made by the Campari company

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1. Bridge over the Bura Stream – Path Along the Bure Stream loop from Montale Agliana

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2. Bridge over the Bura Stream – Camping Belsito loop from Montale Agliana

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3. Madonnina Icehouse – Camping Belsito loop from Pracchia

76.3km

05:13

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Hard bike ride. Very good fitness required. Mostly paved surfaces. Suitable for all skill levels.

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Informations

Elevation 760 m

Weather

Tuesday 17 March

5°C

1°C

58 %

Additional weather tips

Max wind speed: 27.0 km/h

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Location: Pistoia, Tuscany, Italy

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Campari Fountain

1. Bridge over the Bura Stream – Path Along the Bure Stream loop from Montale Agliana

2. Bridge over the Bura Stream – Camping Belsito loop from Montale Agliana

3. Madonnina Icehouse – Camping Belsito loop from Pracchia

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