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Navarrete

Osborne Bull

Highlight • Monument

Osborne Bull

Recommended by 16 hikers

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    Intermediate hike. Good fitness required. Easily-accessible paths. Suitable for all skill levels.

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    Tips

    May 28, 2025

    The Great Black Bull: The story of Spain's most iconic billboards dates back to the founding of a Cadiz brandy and sherry winery by an Englishman named Osborne. The bulls originally stood up to 4 meters tall and bore the Osborne name in red letters. The herd grew to 500 before anti-billboard legislation threatened their existence. Following a public outcry, they were removed from the street, the lettering removed, and rebuilt to a height of 14 meters.

    Translated by Google •

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      Elevation 550 m

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      Location: Navarrete, Rioja Media, La Rioja, Spain

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