Installed in 2019, the 50-foot-long, 10-foot-tall “MEMPHIS” sign sprawls across the south lawn of Mud Island River Park off the Mississippi River. Commissioned for the city’s bicentennial “New Century of Soul” celebration and funded by Memphis River Parks Partnership with sponsors, the multicoloured block letters form a photo backdrop visible from downtown and the I-40 bridge. Designers finished both sides, so the sculpture reads correctly from land and river, and it is repainted for events.