With its name identical to the iconic peak rising just behind it, the town's motto and main purpose could be obvious. For the past 70 years or more the main source of revenue is arguably somehow related to service the many people attracted by the summit. Be it hikers, mountaineers, bikers, fly fishermen, boaters, kayakers, skiers, spiritual wanderers, or simply retirees who moved here for the beauty and healthy atmosphere. The town has all services one could wish for, including groceries, outdoor gear, cafes, restaurants, post offices, massages, medical services, etc.