Stretching for miles along the Gulf of Riga, Jūrmala Beach has a long tradition as a spa and seaside resort and has been attracting visitors since the 19th century. It was a sought-after holiday destination for the elite, especially during the Soviet era, and you can still feel that touch of history today as you stroll between the historic villas and charming beach houses. Here, where the fine, light sand meets the shallow, clear waters of the Baltic Sea, an atmosphere of serenity is created.
Many of the preserved Art Nouveau wooden houses almost transport you to another time and give the beach that little something extra. The sandy beach, which is pleasantly quiet in the off-season, is perfect for long walks - whether at sunrise when the first light touches the waves, or at sunset when the sky is colored in soft orange tones. Numerous works of art and small installations along the coast also remind us that Jūrmala is a place that harmoniously combines creativity and nature.
The beach is also known for its sustainable efforts: the region strives to preserve its natural charm by responsibly managing coastal resources while promoting tourism.