Here, at this inconspicuous point, the sound of the word changes: where the islanders produce the soft "Ö", the people of the mainland prefer the deep "Õ". It's a fascinating phenomenon that shows how language and place are inextricably linked and how small nuances can tell an entire cultural story. A quick stop at this sign and the cyclist immediately feels more deeply involved in the mysticism and history of the region as they ponder the meaning and beauty of the spoken word. A quiet but impressive highlight of every tour.