East Chocolate Avenue in Hershey, where the road gets its name from Milton S. Hershey's vision for a town centered around his chocolate business. As he developed the community, Hershey personally named its main roads, including "Chocolate Avenue" and "Cocoa Avenue." East Chocolate Avenue runs past the site of the original Hershey's Chocolate Factory and has streetlights shaped like Hershey's Kisses.