The Great River Road Visitor and Learning Center is located at Freedom Park, Prescott, Wisconsin. The park is situated on the Mississippi River bluff overlooking the confluence of the Mississippi and St. Croix Rivers. Besides being located on the Great River Road, the park is also on the Mississippi River Trail. This bicycle route routes bikers from the headwaters of the Mississippi River in Lake Itasca, Minnesota, to its mouth in the Gulf of Mexico, Louisiana.