Awesome place to stop for lunch on your way up the climb. Great terrace overlooking the river, good food and very welcoming host. We also stayed the night and he was really accommodating.
It is one of the most visited regions of Morocco. There are countless accommodations as well as restaurants and café bars along the street. Hotel, auberge, gîte etc. You don't need to reserve or plan anything, you're guaranteed to always find something.